The Norman Inc Story
Norman Inc was founded by husband and wife team Connor and Chloe. As we're both Early Years Educators, we have a passion for ensuring every child is offered the opportunity to learn and thrive, and that learning at home should be accessible for all.
This was the start of Norman Entertainment and the show 'Welcome to Muddleville'. Connor learnt from the children in his preschool what their favourite shows are to watch and thought that he could improve upon that offering. He decided to create a show that was not overstimulating and that offered educational benefits for each viewer.
Norman Education came from Chloe's passion to create learning opportunities for the toddlers in her care. Using her experience and qualifications, the Norman Education store provides resources for parents and educators to support children in their first five years.
Welcome to Muddleville
This is a show on YouTube, with presence on Instagram and TikTok, aimed at children ages 3 to 6 years old, full of colourful entertaining characters that each have their own educational purpose.
Told as a retrospective story from the perspective of Grandpa Superstar, Muddleville is a community-orientated town with a superhero, magician, DJ and loveable creative, who are always trying to help, even if things go wrong along the way. The characters were tested out live to Connor's preschool class, who loved it.
Norman Education
Initially on Etsy and Instagram, and now selling collaboratively on Norman Inc, the store focuses on selling affordable digital downloads to be used in home or nursery/preschool settings. There is also the option to purchase ready-printed brochures and books too. With a forever-expanding range, keep checking regularly for new products.

